Social media and broadcast event - BBC
March 25, 2010
Posted by Clare in: Events | Innovation | Bristol | TrackbackAfter finishing up the Augmented Reality demo on BBC Big Screen (a collaboration between The Sancho Plan, Pervasive Media Studio and Arts Council - more here), I rushed up to BBC Bristol to chair one of their 'New tools, new ways of working' events, open to BBC employees and Bristol Media members.
It was a bit of a tough panel - I didn't want it to be too BBC centric and there wasn't much action on the #newtoolsbristol twitter hashtag, so here is what we tried to cover and some links:
The panel: Roo Reynolds, BBC Social Media Executive Vision, Jem Stone, BBC Social Media Executive Audio and Music and Garret Keogh, Cross Platform Director at RDF Digital.
Some of the questions covered:
To what degree do broadcasters need to own social media campaigns and to what extent should they let the conversation happen elsewhere in a more emergent way?
What are the differences between using social media as a promotion tool and using it as a way to source/develop content etc? What are the design challenges of the two approaches?
How do you define success and impact in the use of social media?
What happens when it goes wrong?
The good and bad examples:
Dell: Worldwide community has more than 3.5 million people across the social web. IdeaStorm alone, which crowd-sources ideas for new products, has received 13,749 ideas and 89,000 comments.
Nestle – demanded YouTube remove a video posted by Greenpeace against them, then answered growing dissatisfaction on their Facebook page with insulting comments. Read more.
#Cashgordon: The Conservative Party's use of a twitter hashtag displayed on their homepage that went badly wrong. Read More
The Virtual Revolution a TV series by BBC which used social media to crowd-source content
Being Human - includes fan fiction, blogs and online spin off CENSSA
Save 6 Music social media campaign
Ben Folds Chatroulette Piano Improv
BBC Question Time's back channel
Tweeture - a social media robot
and some stuff we didn't talk about but that the Twitter world pointed me to:
ChartJackers - a cross-platform project which challenged four Youtube vloggers to write, record and release a pop song in ten weeks through crowdsourcing.
Come dine with me Home Made - Host a dinner party. Take loads of snaps. Connect with Facebook and use your photos to create a Come Dine With Me slideshow of your party.
Four weddings social media campaign - Combined format with a live rating gadget, which also pulled in the twitter stream, which put viewers into the brides shoes.
There was lots of talk about where the BBC are doing things well and some discussion on some of the difficulties around commissioning social media campaigns. I am sorry there wasn't more examples and discussion of broadcasting using ARG-like mechanisms (as Heroes did) to co-produce narrative and characters with audiences. But there we go, people were worried about more pragmatic issues like where the boundaries lie between personal and professional tweeting.
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