• The last chair you'll ever buy

  03.15.09 | 1 Comment | Alex Fleetwood | The Umbrella Group

  This is a great panel. The CEO of Ideo is here - they are an amazing company. He says that designers moving away from objects, because there are too mnay objects in the world. Get… Click to read more >
  
  

• how to market your iPhone app

  03.14.09 | 0 Comments | Alex Fleetwood | The Umbrella Group

  Some very useful insights from the best-selling iPhone developers in the world... Market your apps through bloggers, reviewers, YouTube. Encourage viral discussion of your game. Create positive interactions. Get the word out. Do your marketing… Click to read more >
  
  

• Funologists are THE BEST

  03.13.09 | 0 Comments | Alex Fleetwood | The Umbrella Group

  I want to be a funologist. I'm seeing amazingly polished examples of something we are groping towards understanding at Hide&Seek. People who understand what happens 'When the freight train of player experience collides with the… Click to read more >
  
  

• Eyes down for a full house

  03.13.09 | 1 Comment | Alex Fleetwood | The Umbrella Group

  Ok we've arrived, we've slept, we've registered. Now it's time to start LEARNING STUFF. I'm sitting here with Pete Buckingham, UKFC Head Film Distribution, at 'Minority Report is Real'. Here's the blurb. Sci-fi movies have long-celebrated… Click to read more >
  
  

• About Alex Fleetwood

  02.15.09 | 0 Comments | Alex Fleetwood | About, The Umbrella Group

  Alex Fleetwood founded Hide and Seek, the UK’s first festival of social games and playful experiences, in 2007. This year the festival played to over 3000 people at the Southbank Centre and featured an… Click to read more >
  
  

What?

recent posts

• Thoughts a year on | Jess Tyrell
• From Those Who Have Gone Before - Advice to Future Participants | Jess Tyrell
• An evaluation narrative - what did the SXSWi trip deliver for artists and producers, and what should the Arts Council do next? | Jess Tyrell
• Evaluation of the trip - the stats | Jess Tyrell
• Mobile Pie SXSW Wrap Up | Richard Wilson
• Prologue | Mike Cobb
• the outer limits | David Drake
• afterthoughts | David Drake
• Tangible Interactions in Urban Spaces | Simon Johnson
• Failure Is Not Bad. Collaboration is Good | Simon Evans

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