Evaluation of the trip - the stats


08.05.09 | Jess Tyrell | The Umbrella Group

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All little snapshot of opinion - how valuable was the 2009 UK creatives trip?

90% of the group had not been to SXSWi before.
70% said that SXSWi was ‘maybe’ valuable enough to come again if they had to pay for it.
30% said it was definitely valuable enough to justify the cost.
60% said yes, they would like to come again.
The others said ‘maybe’.
No-one said they didn’t want to come to SXSWi again.
60% of the group said the networking opportunities at SXSWi were valuable.
20% said they were exceptional.
20% said variable.
40% of the group significantly improved their technical skills as a result of the trip.
50% found the content of the sessions valuable.
50% found it variable.


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